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Using Social Media

RHINO admits "We're beginners" in trying to harness the power of social media to make social change...here's some resources

Overview
1.  It's a generational thing...or is it?
2.  Social media works well for
  • making connections
  • getting information
    but the jury is out on
  • social engagement
  • actual change
  • fundraising: pro, con and sort of...
    • Con:  "Charities incorrectly assume that connecting with people through social media always leads to more meaningful support," says Sauder PhD student Kirk Kristofferson, who co-authored the forthcoming Journal of Consumer Research article.  more here.
    • Sort of:  People usually feel good when they make a charitable donation, but they feel even better if they make the donation directly to someone they know or in a way that builds social connection.  more here

Examples
of social media strategies

Obama campaigns 2008 and 2012
Occupy Wall Street





 Theory and Strategy
Networks of Outrage and Hope looks at the "Occupy" movements around the globe and offers a theory for how digital and physical combine in this 21st century social change approach.  Here's more on the coordination of virtual and physical activism.  Read the report here

Here Comes Everyone
Cyberpsychology, Behavior and Social Networking

Tactics
Listservs for community organizations
Info by email
There's an "app" for that (link to MTO)
What's a written notice?
On line petitions




Notes & Links

CommOrg 2.0

NTEN

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