Organizing tools can help solve problems, try new things
Does your group use
Facebook to mobilize and organize?
Facebook (FB) provides an
easy way for provider, tenants and advocates groups to stay in touch
with their communities. Providers can share helpful info. Leaders
can encourage involvement in meetings and events. Advocates can
"raise consciousness" about rental rights. Keep each post
simple. FB favors short, graphic, and to the point info...not rants
or long explanations.
Graphics (pictures) are important,
maybe critical. Photos and artwork are eye grabbers that can draw
people in to the message. Almost everyone has a camera on her/his
phone. Take snapshots of people, events, posters. At RHINO's FB page the
main photo is a snapshot of RHINO member PattiI's door hanging witha message of activism. Photos
can help viewers see their ordinary surroundings in new ways.
The
hand written sign on the broken laundry machine telling you to take
your laundry into town has more impact as a photo on the internet.
Personal outrage is shared by showing the photo.
If you are using photos of
recognizable people, you should have their permission to use the image. You can find royalty free artwork
here Remember that the
group's Facebook page is all about the group and the members...NOT
YOU. Your personal FB page is where you can post your selfies,
babies and kitties.
High impact, low cost-use Facebook to communicate with your community
Find out what social media are already being used by members of your organization or community. They will be the backbone of your social media campaign.
Post links to your media when you comment on other sites.
Social media are interactive. Ask readers to add comments, share the link with their networks or become members. Take them up the ladder of engagement.
Post frequently. Being an activist means being active.
Respond promptly when someone asks a question or offers a comment. Your response will show you care.
Owners are using social media for marketing their buildings.
