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Tenants & Advocates
Welcome to RHINO!
Alternatives to forming an organization
On line Networks
What if your community is too busy or too dispersed to participate in real space or
Sometimes your neighbors aren't able to meet and share at one time.
Work and school schedules, family duties and personal pattern can keep tenants separated even when they are living in the same building or community.
Sometimes folks who share your interests and concerns are in different locations
and won't be able to see you when you cut thru the lobby or see your flyer posted over the mailboxes. What then?
The Connor Group campaigns
NY PH Tenants
Lawson Garden Campaign
does everyone you want to reach have access to internet resources?
meet the needs of the audience, not the author!
an online presence (
where folks who
share your interests and concerns can find you
ach out to potential al
lies, supporters, friend
"outreach strategies" include real and virtual efforts to find your allies. "
Linking" is key.
cross posting on other websites
on line advertising
links in print and on line documents
and preserve contacts
Keep "virtual" nei
sh strategies" are the virtual equivalent of flyers, posters and newsletters.
Use webtools to get supporters engaged
Notes & Links
some key terms
push and pull tactics
real or virtual