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Go Media

Tell your story to a wider audience in order to highlight injustice or incompetence and to build support

Going "media" is not like going "postal".  Using the media is not a good way to get revenge, but it is a good way to highlight injustice or incompetence...and to build support for a change.  Here's what you need:
1.  A nice clear simple story and a single message
2.  A human interest angle
3.  A sympathetic ear in the media


Caution
1.  reporters will check behind you-make sure you have the facts
2.  an unsympathetic media contact can twist your story to make a different point-especially "opinion" writers
3.  be ready for push back
  • SLAP suits are rare, but serious
  • Management that you criticize will criticize you back-it could hurt
Get help in your media campaign
Everyone who consumes media (TV, radio, print) thinks it looks easy, but there's a knack.  You can find help from
other organizations that use media effectively



 Some examples
Tenants from the Plaza testify about bed bugs at Newark City Council


Elements of a good story

Special needs
Radio
"sound bites"

TV
attractive spokespeople

Print
printed materials to supplement interview content




Notes & Links



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